Demographic and purchase trends of perishable horticultural commodities including landscape and floral crops, and fruits and vegetables. Market segmentation and product targeting, distribution, branding and packaging, and advertising and promotion. Services as a critical component of strategic business planning.
Open to juniors or seniors or graduate students in the College of Agriculture and Natural Resources. All enrollment restrictions are waived for students earning the Minor in Entrepreneurship and Innovation.
Note: All class descriptions are subject to change based on semester and section.