Examples of E&I Experiences

An E&I Experience must be experiential, which means it must be active and engaged. The student must be doing something assertive and active. The focus is on the activity and the process, not on the results (which makes this very different from most other academic programs). The total time invested for the student should be 20-30 hours to complete an Experience.

The following are examples of E&I Experiences:

  • Participating in a business plan competition
  • Performing customer discovery around an idea and completing the business model canvas
  • Developing a minimum viable product
  • Doing a crowdfunding campaign
  • Building a cash flow model
  • Creating an entity (by incorporating or forming a not-for-profit)
  • Documenting a social media campaign
  • Building a website to promote or launch a new business idea
  • Doing a competitive analysis
  • Performing an IP analysis
  • Launching an app on the App store

MSU StartupTree contains a listing of actual MSU student projects and all students are strongly encouraged to check it out.

Activities which are not permitted include passive activities such as: Internet research, surveys, literature reviews, and so forth.

There are many established programs on campus where participation could qualify as an E&I Experience. For example, if a student does any of the following, they could complete an Experience (subject to approval from their instructor):

Please see the Resources page and the Calendar for additional details and links to the programs mentioned above.


The templates below are recommended projects. Remember, it is always up to the instructor whether to allow a project.