Examples of E&I Experiences

An E&I Experience must be active and engaged. The student must be doing something assertive and active. The focus is on the activity and the process, not on the results (which makes this very different from most other academic programs). The total time invested for the student should be 20-30 hours to complete an Experience.

The following are examples of E&I Experiences:

  • Participating in a business plan competition
  • Performing customer discovery around an idea and completing the business model canvas
  • Developing a minimum viable product
  • Doing a crowdfunding campaign
  • Building a cash flow model
  • Creating an entity (by incorporating or forming a not-for-profit)
  • Documenting a social media campaign
  • Building a website to promote or launch a new business idea
  • Doing a competitive analysis
  • Performing an IP analysis
  • Launching an app on the App store

MSU StartupTree contains a listing of actual MSU student projects and all students are strongly encouraged to check it out.

Activities which are not permitted include passive activities such as: Internet research, surveys, literature reviews, and so forth.

There are many established programs on campus where participation could qualify as an E&I Experience. For example, if a student does any of the following, they could complete an Experience (subject to approval from their instructor):

Please see the Resources page and the Calendar for additional details and links to the programs mentioned above.


The templates below are recommended projects. Remember, it is always up to a student’s instructor whether to allow a project.

  • Startup Weekend
    • Each fall and spring, in East Lansing, students can participate in a weekend-long event to create a startup. Learn more about the Fall 2017 Startup Weekend. Student discounts are available.
  • Broad Business Model Competition
    • Held in the spring of each year, the Broad Business Model Competition is a campus-wide event where students write a business plan and then compete for prize money. $21,000 in prize money was given out in the 2017 competition.
  • Projects with local businesses
    • Students may identify a local company and propose to earn an E&I Experience by doing a project for them.
  • Making It in Michigan Event
    • Students with an interest in food-related businesses can prepare an exhibit for the Making It In Michigan event held each November at the Lansing Center. The next one is Tuesday, November 7, 2017 and there will be workshops on campus prior to that to help students prepare. Be sure to sign up for the email list to be notified of these workshops.
  • Clinton Global Initiative University
    • Students can earn E&I Experiences by developing their projects if their Commitments to Action were accepted into the Clinton Global Initiative University and if they are planning on attending the annual meeting being held October 13-15, 2017 in Boston.
    • New participants are no longer being accepted.
  • Greater Lansing Entrepreneurial Boot Camp
    • Students can earn an experience by participating in this two day Boot Camp at the end of August 2017 in East Lansing, Michigan.
    • New participants are no longer being accepted.