To earn an E&I Experience, the student must be doing something assertive and active. The focus is on the activity and the process, not on the results (which makes this very different from most other academic programs). The total time invested for the student to complete an E&I Experience should be 20-30 hours.
The following are examples of E&I Experiences:
- Participating in a business plan competition
- Performing customer discovery around an idea and completing the business model canvas
- Developing a minimum viable product
- Doing a crowdfunding campaign
- Building a cash flow model
- Creating an entity (by incorporating or forming a not-for-profit)
- Documenting a social media campaign
- Building a website to promote or launch a new business idea
- Doing a competitive analysis
- Performing an IP analysis
- Launching an app on the App store
MSU StartupTree contains a listing of actual MSU student projects and all students are strongly encouraged to check it out.
Activities which are not permitted include passive activities such as: Internet research, surveys, literature reviews and so forth.
There are many established programs on campus where participation could qualify as an E&I Experience. For example, if a student does any of the following, they could complete an Experience (subject to approval from their instructor):
- Participate in the Broad Business Model Competition
- Participate in the Greenlight Business Model Competition
- Participate in Startup Weekend (there is one in the fall and one in the spring–check out the Calendar for details)
- Go through the Conquer Accelerator program
- Make a Commitment to Action for the Clinton Global Initiative University
- Exhibit/speak at TechWeek
- Attend the East Lansing summer boot camp
- Go through the Ann Arbor SPARK Boot Camp
- Go through the South by Southwest Student Startup Competition
The templates on the left are recommended projects. Remember, it is always up to a student’s instructor whether to allow a project.