(Founder Institute, December 6, 2017) I’ve started 9 businesses and have invested all of my time, all of my network, and most of my money into each and every one of them. Most have done well and others have failed, but I wouldn’t advise an entrepreneur trying to build an impactful company to pursue any other strategy.
(Mike Wilkinson, bridgemi.com, August 16, 2016) So you’ve got this great business idea, one that will liberate you from your current job or offer a lifeline after losing one. With Michigan hurt by a marked decline in the number of new businesses created in the last decade, you think your idea is a sure-fire winner. Your husband thinks it’s a great idea, too, as does your Aunt Irene. Can’t fail, right?
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(Joe Garza, Founder Institute, April 18, 2016) Regardless of how good your product, service, or app is, it’s only useful when you can get it into the hands of your target customers. But once you’ve got a finalized offering, selling it should be easy, right? Not really. There are countless factors that need to be taken into account when you set out to bring your product to market, like the industry you’re in, whether you’re selling a web-based product or physical hardware, the channels you use to attract your customers, etc.