Why Pitching Your Product Is Not Enough For Investors

(Martin Zwilling, startupprofessionals.com, July 27, 2018) Creating a great investor pitch is probably more difficult for technical entrepreneurs than creating a great product pitch. But it’s critical to have one. Just as a great business can’t exist without a product, a great product won’t survive without a business to sell it. It’s up to you as an entrepreneur to create both, with the ability to pitch either one, to the right people.