Pete Martin (B.A. Hospitality Business, ‘09) is a dedicated tech veteran, having spent over a decade in the industry, most recently as co-founder of B2B Saas Tech company ALTR. After moving back home to Michigan, Martin was inspired by the state's burgeoning yet underrated startup activity and is committed to boosting recognition of the great companies being built here. His expertise extends to scaling engineering teams, developing precise positioning and messaging, devising effective pricing strategies, and transitioning companies from sales-led to product-led growth. He highly values cultivating a positive culture and keenly understands go-to-market strategies.