Mark Rieth is a proven leader, both as a corporate employee and as an entrepreneur. Mark is best known for his role with Atwater Brewery, the company he first invested in and later purchased in its entirety. During his two decades at the helm, Mark leveraged his automotive background to help Atwater grow into the fourth largest (of more than 350) craft breweries in Michigan, producing and distributing dozens of award-winning beverages. Mark was especially proud of Atwater’s deep commitment to, and support of, countless Detroit area non-profits, educational institutions and civic groups as well as serving as a catalyst for redevelopment efforts in the city’s historic Rivertown district. Mark successfully sold his business to Molson Coors and then remained as its president for 18 months to ensure a smooth transition. More recently Mark started FUL Beverage, an NA beverage company focusing on all natural functional/Energy drinks and NA craft beers. Mark is also a proud graduate of the Broad College of Business at Michigan State University and has served as a volunteer mentor for multiple years with the Burgess Institute for Entrepreneurship & Innovation.