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Burgess Institute for Entrepreneurship & Innovation

Burgess Institute for Entrepreneurship & Innovation

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Burgess Institute for Entrepreneurship & Innovation
  • Home
  • Students
  • Alumni & Friends
  • Events
  • News & Media
  • Our Team
  • Shop

< Home

< Students

  • Minor in Entrepreneurship & Innovation
  • Venture Creation Program
  • MOMENTUM Pre-Accelerator
  • Student Organizations
  • Scholarships for Entrepreneurs
  • Campus Spaces

< Alumni & Friends

  • Alumni Venture Support
  • Spartan Founders Club

< Events

  • 2 Day Venture
  • Burgess New Venture Challenge
  • Innovate State
  • Startup Career Fair
  • Upcoming Events

< News & Media

  • In the News
  • Photo Gallery
  • Video Gallery

< Our Team

  • Entrepreneurship in Residence
  • External Resource Advisory Council

< Shop

  • Burgess Merch Shop
  • Burgess Student-Made
Burgess Institute for Entrepreneurship & Innovation > Entrepreneurs-in-Residence >

Laura Murphy

Laura Murphy

Laura headshot

Principal Account Executive, Google

EIR 2025-2027

Laura Murphy is a Principal Account Executive at Google with over a decade of experience specializing in Fortune 100 Automotive clients and their franchisees. She has 25+ years of experience spanning ad-tech and ad agency leadership. She holds deep expertise in driving multi-channel revenue across search, video, programmatic, and traditional advertising. As an accomplished digital media sales leader and master storyteller, she is highly skilled at demystifying complex AI advertising products for customers. She is a proven team and culture builder, earning multiple leadership and "Making a Difference" awards at Google. This passion for leadership extends beyond her core role; Laura is a past President of Adcraft Detroit, the nation's longest-running advertising club and sits as an advisor on their Executive Board. She is also a globally recognized #IAmRemarkable facilitator, a mentor for Code Next Detroit, and a board member for MSU Women in Communications and the MSU Burgess Institute for Entrepreneurship & Innovation. Laura also volunteers her time as Board Secretary for Athletech Detroit, a new 360 high school athletic academy.

LinkedIn Profile

STUDENTS

  • Minor in Entrepreneurship & Innovation
  • Venture Creation Program
  • MOMENTUM Pre-Accelerator
  • Student Organizations
  • Scholarships for Entrepreneurs
  • Campus Spaces

ALUMNI & FRIENDS

  • Alumni Venture Support
  • Entrepreneurs-in-Residence
  • External Resource Advisory Council
  • Get Involved
  • Spartan Founders Club
  • Give Now

EVENTS

  • Upcoming Events
  • Burgess New Venture Challenge
  • Innovate State
  • 2 Day Venture
  • Startup Career Fair

Contact us

517-355-1855

Email

eship@msu.edu

Address

MSU Union 49 Abbot Road, Suite 200 East Lansing, MI 48824

Media and Press Contact

Katie Haley haleyka2@msu.edu

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