BRCĒ Named Top 50 Finalist in the 2026 Baylor New Venture Competition

By Katie Haley

BRCĒ, a student-founded startup supported by Michigan State University’s Burgess Institute for Entrepreneurship & Innovation, has been named a Top 50 finalist in the 2026 Baylor New Venture Competition.

Founded by Madhav Aggarwal (‘26) and Tanvi Gadamsetti (‘26), BRCĒ is a material technology startup gaining national attention for turning a simple, everyday product into a breakthrough performance solution for athletes.

The venture was launched through the Burgess Institute’s Venture Creation Program, where students receive the space, structure, and support to build real-world solutions. This recognition reflects both the team’s dedication and the Institute’s mission to equip students to launch high-impact ventures.

The Baylor New Venture Competition, hosted by Baylor University’s Hankamer School of Business, recognizes and accelerates high-potential student startups from across the country. As a Top 50 team, BRCĒ will advance to the next competition phase, gaining access to expert mentorship, investor connections, and national exposure.

About the Burgess Institute for Entrepreneurship & Innovation: The Burgess Institute for
Entrepreneurship & Innovation is the destination where students launch high-impact,
entrepreneurial journeys at Michigan State University. The Burgess Institute empowers students
to learn through action by providing global mentors, courses, seed funding, entrepreneurship
competitions, student organizations, resources, and campus-wide co-working spaces.