SheVinci, a Michigan State University student-led venture, has been accepted into the B2C track of the Lean Rocket Lab Sales and Marketing Accelerator, a competitive and grant-funded program designed to help startups refine and scale their customer acquisition strategies.
The Sales and Marketing Accelerator is an eight-week program that equips Michigan startups with proven sales and marketing systems to build scalable businesses in two months. Beyond training, participants in this program gain access to supportive communities, an extensive partner network, and funding pathways for early-stage founders. The program kicks off on March 5, 2025 with virtual lectures on Thursdays and Fridays, alongside dedicated office hours for personalized feedback and strategy guidance.
SheVinci, a smart daily care app for women that helps them maximize their wellness and productivity by aligning their monthly cycle with life and work. By participating in the B2C track, SheVinci will receive targeted instruction on consumer behavior, brand loyalty, and high-volume marketing strategies designed for consumer-facing businesses.
This milestone marks an important step in SheVinci’s journey to support women in managing their health, productivity, and daily routines through innovative technology, while highlighting the broader strength of student entrepreneurship, the Burgess Institute for Entrepreneurship and Innovation, and Michigan State University.
About the Burgess Institute for Entrepreneurship & Innovation: The Burgess Institute for Entrepreneurship & Innovation is the destination where students launch high-impact, entrepreneurial journeys at Michigan State University. The Burgess Institute empowers students to learn through action by providing global mentors, courses, seed funding, entrepreneurship competitions, student organizations, resources, and campus-wide co-working spaces.