Single Scoop Wins University Pitch Madness, Continuing MSU's Winning Streak

By Jessica Grover, student writer

Single Scoop, an innovative pre-workout vending machine designed to make sports nutrition more accessible and convenient, earned first place and a $5,000 prize at University Pitch Madness in Chicago.

Founded by Michigan State University student entrepreneurs David Lalaj (‘26) and David Heyn, (‘26), Single Scoop is reimagining how consumers purchase pre-workout supplements by offering single-serving options through automated vending machines. The founders impressed the judges with their innovative approach and ability to communicate the venture's value, earning them the top prize among student startups from leading universities across the Midwest.

Hosted by DePaul University, University Pitch Madness brings together student entrepreneurs from institutions across the Midwest including the University of Chicago, DePaul, Illinois, Illinois Institute of Technology, Iowa, Michigan State, and Washington University in St. Louis. Each university sent up to three student ventures to participate in a tradeshow-style showcase, with one top-voted team advancing to deliver a live pitch before a panel of entrepreneurs, investors, and business leaders.

UPMadness
Single Scoop and Burgess Institute staff with the first prize win. 

Single Scoop was one of three ventures selected to represent MSU at this year’s competition. The university was also represented by Ekos, a smart salon operating system designed to simplify business operations for beauty professionals founded by Kyli Corder (‘26), and ParPack, an innovative gold accessory that transforms any golf bag with a detachable backpack founded by Kaylie Livingston (‘29).

The $5,000 prize will help accelerate Single Scoop’s next phase of growth. Heyn and Lalaj plan to use the funding to purchase a fifth vending machine, moving the venture closer to its goal of operating 10 machines by the end of the year as they continue growing the business.

This win marks Michigan State's third consecutive first-place finish at University Pitch Madness and continues a remarkable run of success for ventures supported by the Burgess Institute for Entrepreneurship & Innovation. In 2024, BRCĒ, founded by Madhav Aggarwal (‘26) and Tanvi Gadamsetti (‘26) claimed the competition’s top prize. In 2025, CocoMar, founded by Fatima Taha (‘26), Valentina Sgrillo (‘26), and Breno Tepedino (‘25), continued the streak. This year's win further reinforces MSU’s reputation for developing innovative student entrepreneurs who can compete and succeed on regional stages.

From developing their first ideas to competing on regional stages, Spartan entrepreneurs are supported by the Burgess Institute through mentorship, experiential learning and a community dedicated to helping them build and grow their ventures. As student founders refine their ventures and prepare for growth, competitions like University Pitch Madness provide an opportunity to validate their businesses, gain valuable feedback and showcase the innovation emerging from Michigan State University.