Ismael Jaber is a senior majoring in creative advertising at the College of Communications Arts and Sciences with minors in business, entrepreneurship and innovation and leadership.
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I grew up in Okemos, MI in a family where food wasn’t just a meal, it was a lifestyle. Both of my parents run their own Mediterranean food truck, and from a young age, I helped them prep, serve, and run events. Working alongside them taught me the value of hard work, creativity, and connecting with people through food. Over time, I fell in love with the rush of it all: the long hours, the smell of fresh food in the air, and the smiles from happy customers. I owe it all to my parents. Their dedication inspired me to take a leap and start something of my own.
That’s how Get Loaded Food Truck came to life, a one-of-a-kind concept that puts a creative spin on comfort food. We serve loaded mac and loaded fries piled high with bold flavors, from Buffalo Chicken Mac to Philly Cheesesteak Fries. I wanted to create something that stood out, something fun, different, and exciting. The goal was to make food that people crave, not just because it tastes great, but because it’s memorable. Every item on our menu is designed to make people smile and keep them coming back for more.
I officially launched Get Loaded in the summer of 2023, and the response has been incredible. In just the first year, we served thousands of happy customers and built a loyal following across the Lansing area. But beyond the success, what means the most to me is that it’s a family-driven dream come full circle. I get to apply everything my parents taught me while putting my own creative twist on it.
Being a student entrepreneur at MSU has been a big part of my growth. As a creative advertising major with minors in business, entrepreneurship, and leadership, I’ve been able to combine creativity with strategy, learning how to build a brand, connect with people, and bring big ideas to life. The Burgess Institute has also helped me see entrepreneurship as more than just starting a business; it’s about thinking differently, solving problems, and creating opportunities.
To me, being an entrepreneur is about more than just making money. It’s passion, persistence, and purpose. I’ve learned that success doesn’t come overnight, but if you put your heart into what you do and stay consistent, great things happen. Get Loaded started as a dream, and now it’s a reality, one loaded fry at a time.